Increase Your Company’s Value Through Your Blog

Know Your Audience Focus on your buyer personas and determine what their interests, needs, and pain points are. Create content that speaks to your audience and addresses these elements. Create an Editorial Calendar & Formatting Guidelines An editorial calendar is the key to organizing your content marketing system.  It ties all of your content goals…

Why You Should Use Google Analytics

Okay, I’m going to get a little technical with you here. Google Analytics is a free software that you install behind the scenes on your website to get a ton of data on the visitor traffic. A typical report will tell you: – How many visitors have hit your site in a given period –…

Make Your Site Easier To Find

The bigger the Internet gets, the smaller your business might look in the overall scheme of things. If you follow the steps from this article, you will be ahead of your competitors in terms of being noticed by potential site visitors. Excellent content will do you little good without an audience. Here are a few…

Outbound Links and SEO

You’ve worked hard to get visitors to your web site. Should you provide outbound links? What if visitors leave via those links and never come back? Visitors leave when they’ve seen enough. Trying to box them into your site won’t stop them from leaving. Besides, many visitors aren’t even relevant to your objectives, so you…

How to: SEO Your Website

SEO is often sold as an expensive and time consuming service, but we have found that many websites can easily improve their search engine positioning by focusing on a few essential tactics. The first thing to do is figure out your unique value proposition. What does your web site or web page offer that cannot…