Pay-per-click marketing is one of the most effective digital marketing strategies to get your company in front of people looking for your products/services at the exact minute they’re searching.

With the right pay-per-click advertising company and strategy, you can drive more website traffic, higher quality leads, and ultimately, more customers.

That’s where Webpress comes in. As a Google Premier Partner and Bing Ads Professional, our pay-per-click experts work with you to create an advertising strategy that reflects your brand and will achieve your goals.

What is PPC and how does it work?

PPC stands for pay-per-click, a model of internet marketing where advertisers pay a fee each time of their ads is clicked. In other words, you are buying visits to your site as opposed to “earning” those visitors via organic search.

While this may sound simple, it’s anything but. In order for ads to appear alongside the results on a search engine, advertisers cannot simply pay more than competitors to guarantee their ads show more frequently or prominently. Instead, ads are subject to what is commonly known as the Ad Auction. The Ad Auction is an entirely automated process that search engines use to determine the relevance and validity of advertisements appearing on their results page.

Advertisers must bid on keywords they deem highly relevant to their business. If they successfully win the auction, their ad will be displayed in a particular position on the search results page, depending on keyword relevance and Quality Score.

For example, let’s say your business specializes in fitness apparel. A user wanting to purchase “running shoes”, “weightlifting belts”, or “basketball headbands”, may type these into a search engine to find retailers that sell this equipment. Once one of these search queries is submitted, the Ad Auction commences, performing algorithmic calculations to determine which ads display, and the order in which they appear.

What is Google Ads?

Google Ads is the most popular pay-per-click advertising platform in the world. Google is the most popular search engine, receiving approximately 3.5B search queries a day, giving advertisers the most exposure as far as search engine advertising is concerned.

Google Ads allow you to create and share ads (both desktop & mobile) via keyword bidding and audience targeting. You also have the opportunity to show beyond just search engine results. With Google, you have the ability to advertise across other Google properties (ex. Google Maps, YouTube), as well as via the Google Display Network and the Google Shopping Network, which has become an increasingly important space for ecommerce advertisers.

Is PPC Right For My Business?

PPC can be beneficial for any kind of business. Regardless of whether you are a small business just opening up or a well-established large corporation, pay-per-click advertising can help you reach your goals by driving traffic and sales. Making sure to implement relevant keywords, compelling ad copy, and smart targeting are a few of the key ways PPC can be effective for your business.

How Can PPC Help My Business?

PPC can help your business in a variety of ways depending on what you are trying to accomplish. For example, if you are a small local business looking to increase brand awareness, you can do this by bidding on highly relevant keywords with radius targeting around your business, while utilizing display ads to target audiences relevant to your business. On the flip side, if you are a large ecommerce retailer looking to drive sales, you can use shopping campaigns and target the entire US. This is where the PPC experts at Webpress come in. We learn about your business and your goals to create a customized strategy that will help you reach those goals while staying on budget.

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